MailChimp uses “Member Ratings” to rate each subscriber in your mailing list. The 5-star rating system uses a rating for “member” (subscriber) activity and is a quick visual measure of how engaged your subscribers are.
At a glance
This guide will focus on two endpoints: Audience/Lists and Members. The Audience/Lists endpoint lets you create and manage your audiences. The Members endpoint lets you manage the contacts in those lists—creating, updating, deleting, and archiving—so you can integrate your users with your Mailchimp account.
Open tracking tells you if your contacts open the emails you send. Your campaign report will show which contacts opened your campaign, and how many total opens the campaign received. Compare open results to other data in your account, such as e-commerce activity, to learn about contacts’ behavior.
The Free plan includes up to 2,000 contacts across all audiences in your account, and up to 12,000 email sends per month. In any 24-hour period, you can send up to 2,000 emails. Subscribed, unsubscribed, and non-subscribed contacts count toward your contact limit.
The open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. … The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click. Your click rate reveals general trends, but isn’t particularly detailed.
The difference between the two types of opens is that Unique opens is defined as the number of the distinct recipients that have opened your campaign. … The Total opens number on the other hand equals the total number of times that your campaign has been opened by all the recipients who have received it.
Your average email open rate should be between 12-25%. Your average click-through rate should be between 2-5%. Your average click-to-open rate should be between 10-22%.
Your list is now your audience in Mailchimp—and it comes with lots of new insights. Here’s what you need to know. Your Mailchimp audience is much more than a list of email addresses. It’s your people: your fans, your advocates, the customers who tell the world about your brand and keep coming back for more.
Contacts is the superset of Subscribers. That is, in addition to your current (email) subscribers, Mailchimp keeps record of those contacts who have unsubscribed, along with those who have been cleaned (removed) when the receiving mail server bounces an email message.
An individual member of your audience who can receive or view your marketing. Subscribed, unsubscribed, and non-subscribed contacts all make up your contact count. The number of contacts you store across all of your audiences in Mailchimp. Your maximum contact count affects the price of your plan.
If you have a lot of inactive subscribed contacts who no longer interact with your email campaigns, you may want to archive them. Archiving removes contacts from your marketing audience without losing any of their data, which can help you lower your costs and focus on your biggest fans.
From a legal standpoint, you can send non-opt-in email marketing in the USA. Contrary to popular belief, the US CAN-SPAM act says nothing about opt-in email marketing. From a legal standpoint, as long as you have an opt-out link in your email, it’s 100% compliant with the CAN-SPAM act of 2003.
However, it’s not illegal to send marketing emails to someone who has not specifically requested to join your email list. … But you should know that many of the most popular email marketing platforms won’t let you send emails to people who didn’t intentionally subscribe to you.
1. Ensure you have permission to email the people on your list. Most country’s email marketing laws stipulate that people need to give you permission to email them in order for you to send them campaigns. … If you don’t have implied permission to email a person, then you’ll need express permission.
All you need to do is go into your Mailchimp account and click on AUDIENCE. … This means if you pay for your Mailchimp subscription, you will not be paying for unsubscribed contacts. And, if you still have fewer than 2000 subscribers, you will not have to pay anything at all!
In the List drop-down menu, choose an audience. In the Segment drop-down menu, choose Group or new segment. For the first condition, set the drop-down menus to Email client | is | Gmail. After you choose the criteria, we’ll display the number of subscribers in the segment.
Tracking link clicks on websites
For websites, you can use Google Analytics. To do this, enable the analytics tools provided by Google and use their measurements to check all your clicked links arriving at the website. If you use marketing channels to mostly drive traffic to your website, this is a good place to start.
Click rate is the percentage of people who were delivered your email that clicked through. Click through rate is the percentage of people who opened your email that clicked through.
It stands to reason that the more emails you deliver to an inbox, the more emails you’ll get opened. … but conversely, the more emails that bypass the inbox and go to spam, the smaller the number of opens.
Total opens are calculated by tracking the total number of times an email is opened, regardless of how many individual subscribers those opens are generated by. … Unique opens, on the other hand, are calculated by counting the first time a single subscriber opens an email.
As a best practice, we recommend you maintain only one primary audience in Mailchimp, and use tags and segments to organize and target your contacts. If you have multiple audiences, you can use our combine audiences tool to merge them together.
Click Audience dashboard
If you have more than one audience, click the Current audience drop-down and choose View audiences. If you have only one audience, click the Manage Audience drop-down and choose View audiences. Check the box next to the audience you want to delete. Click Delete.
Change the audience name
To change the name of your audience, type the new name into the Audience name field and click Save Audience And Campaign Defaults. If you want your new audience name to show on your hosted signup form, you’ll need to edit the form directly using the Form Builder.
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